Kelli has spent over a decade directing the planning and execution of multi-channel sales strategies, and trade and consumer marketing. She has managed relationships for national accounts in retail, food service, and DSD and has held P&L responsibility across multiple disciplines. Her core competencies include product development, financial budgeting/forecasting, shopper experience, trade spend allocation, ecommerce, program pricing, margin structure, product assortment, promotions, and sponsorship and event management. With a focus on high growth phases, Kelli has also led organizations through fundraising of debt and equity financing. Kelli studied business, specializing in corporate finance and financial analysis, earning both a Bachelor of Science and Master’s in Business Administration, with distinction, from The University at Buffalo in New York.